Our strategy
Our strategy is predicated on our "institutional first" approach and the delivery of sustained profit margin expansion. Our FY25 roadmap will seek to continue to drive the business forward to its diversification goals across products, technology and geographies, but with a particular focus on our B2B and institutional offering. The foundation of this is our CMC Markets Connect platform, which provides white label and API connectivity and is already proving a powerful tool in our B2B and institutional growth. This strategy for future growth is founded upon three core principles.
1. Trading platform product diversification
We continue to diversify our product offerings, by establishing a multi-asset interface within our core trading platform. This approach aims to expand the range of assets available for our clients to trade, thereby enriching their experience and strengthening our engagement, enabling us to secure a larger portion of their trading activity. Our commitment and approach to innovating and leveraging our products has led to the development of our cutting-edge customer offering, enabling us to be the one-stop financial trading and investment services platform for the future.
Achievements in 2024
- Expanded our product range across our platforms to enhance our support for our clients' investment portfolios and increase our share of their wallet. These include cash equities, index options, cryptocurrencies and a wider range of money market investment products.
- In Asia Pacific, the enablement of cash crypto trading for Australian clients has further consolidated the Group’s position as Australia’s second largest retail stockbroker, holding a 16% market share.
- Continued development of our broader technology platform with transformation of the API layer through the use of cloud and the latest “DevOps” practices to facilitate the faster introduction of new products across our trading front ends.
- High platform availability, continued improvements in platform performance and the addition of new services that better equip our clients by facilitating learning, helping them to take advantage of market opportunities.
2. Investment in B2B technology capability
We continue to drive growth through the expansion of our B2B partnerships. Our technology is our competitive advantage, and the introduction of our comprehensive Open API ecosystem facilitates collaboration across the Group, enabling CMC and our B2B partners to realise cost efficiencies and enhance operational effectiveness. By directly engaging with our clients, we offer them access to our broad range of liquidity, products, and technological resources, fostering long-lasting relationships.
Achievements in 2024
- The power of our technology platform has been central to our ability to expand our offering and provide new products and capabilities for our clients. We have continued to evolve our existing product offering to cater to even larger institutions, resulting in greater revenue returns.
- The power of our technology and API ecosystem is critical in securing a number of large partnership wins, such as that recently announced with Revolut, and building on the extensive network of B2B partnerships we already have.
- Continued to optimise our FX product and technology connecting to more execution venues, ECNs and client types to access a vast electronic market, strengthening our position as the go-to non-bank liquidity provider in the B2B market.
- Delivery of new services and technological upgrades that better equip our clients to manage their performance and take advantage of market opportunities.
3. Expansion of invest platforms and institutional offering
At the core of what we do is empowering our clients to build long-term wealth using our investment platforms. The self-directed investment platform sector presents significant growth opportunities, and we see additional opportunity within our institutional segment as we continuously boost our volumes as a non-bank liquidity provider and cultivate new trading partnerships worldwide.
Achievements in 2024
- Successful launch of CMC Invest Singapore, demonstrating the transferability of the Invest platform and further diversifying geographic reach.
- Expansion of the Dubai subsidiary in the DIFC, providing us with a strong foothold in the Middle East with focus on targeting institutional clients.
- Institutional-grade cash equities platform and API launched for UK clients, with LumeFX connectivity platform driving scalability of pricing and execution.
- Partnered with global financial institutions to deliver complex bespoke builds, cementing us further as the partner of choice and cementing our deep understanding of the financial sector and technical superiority.
Our progress