CMC Markets has over 30 years of experience in acquiring and retaining a global base of retail traders. To support your marketing strategies, we provide access to our dedicated marketing teams, so we can share best practises with you and work together on bespoke campaigns. In addition, we also provide information and resources covering acquisition, onboarding & retention.
CMC Markets utilise a wide range of paid and unpaid marketing activity to attract and acquire clients.
Paid activity includes Google adverts, Google display, media partnerships and promoted content on LinkedIn & Twitter. Whereas unpaid activity is largely generated through organic content and SEO optimisation.
To assist acquisition campaigns and product awareness around the Next Generation platform we have curated some key selling points and advertisement examples in this resource:
For any additional materials or bespoke brand queries, please get in contact with your Relationship Manager.
Once you have acquired clients on either a live or demo account, they will need to go through an onboarding process which will vary depending on the regulations in your local region. The following example email templates represent the client communications we send at each stage of this journey. Through these communications, we aim to overcome potential pain points and remove any unnecessary barriers to becoming a live, trading client.
For further email examples, including our onboarding communication flows for both demo and live accounts, please see the resource below.
Retention is key for value generation for your business, so we want to help you ensure your clients stay loyal and engaged with your brand and our trading platform. Please see the resource below for example newsletter templates, event assets and loyalty initiatives which can be used to promote trading opportunities.
As markets move or new products become available on the platform, we will share new marketing examples on the Partner Hub which can be adapted for your audience.
As part of the many customisable features available on our Next Generation platform, our Promo PODs give you the option to add a branded advert or image on the login page of the desktop trading platform (see CMC image example).
We can update this image as regularly as you wish, providing you with further opportunities to promote your business or deliver a specific message to your clients.
Promo POD Example