Dutch Barn Orchard Vodka
Ellers Farm Distillery, the Yorkshire-based owner of premium vodka brand Dutch Barn Orchard Vodka, is looking to raise £10m in equity through a private market deal. With shares in the privately owned company priced at £1.80, the deal values the business at about £23.5m.
Company information
In November 2023, comedian Ricky Gervais acquired a 30% stake in Ellers Farm Distillery. Gervais will take creative leadership in building global brand awareness and driving the marketing effort for the company’s flagship product, Dutch Barn Orchard Vodka – a sustainable, UK-made spirit available from leading retailers including Sainsbury's, Tesco, Waitrose, Morrisons, Asda, Costco and Amazon.
Mission
The company has a sustainable and ethical core:
- Certified B Corp – a status awarded to ethical and socially-minded businesses that balance profit with people and the planet
- Dutch Barn Orchard Vodka is a ClimatePartner-certified, carbon-neutral product
- The business is a Climate Pledge signatory, indicating its commitment to net zero by the end of 2024
Vision
The business is ready to scale:
- The goal of the fundraising is to drive annual distillery production up to 200,000 cases (9 litre), equal to about 2.6 million bottles
Traction
Distribution and sales are expanding:
- Exports to Iceland, Denmark and Poland are underway, with discussions in progress on exports to western Europe, India and North America
- Revenue in Q1 2024 increased to £453,000, up 387% from £117,000 in the year-ago quarter
- Sales volumes increased by 510% over the same period, reaching an annualised rate of 8,390 cases, or nine-litre equivalents (9LEs), during the quarter
Market
Key takeaways:
- £23.5m valuation (pre-money)
- Price of £1.80 per share
- £5m of the funds raised are expected to be Enterprise Investment Scheme-compliant for UK based investors
- Offer expected to close on Friday 31 May 2024 Minimum investment of £10,000
- We’re making this transaction free of access and management fees
Use of proceeds
The company plans to use the proceeds to:
- Invest £5m per annum in its marketing budget over the next two years
- Drive up consumer awareness, in addition to Ricky Gervais’ viral marketing content
Legal information
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Dutch Barn Orchard Vodka
Ellers Farm Distillery, the Yorkshire-based owner of premium vodka brand Dutch Barn Orchard Vodka, is looking to raise £10m in equity through a private market deal. With shares in the privately owned company priced at £1.80, the deal values the business at about £23.5m.
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Investing in financial products involves taking risk. The value of investments can go up as well as down and you may receive back less than your original investment. CMC Markets UK plc trading as CMC CapX (“CMC”) does not provide investment advice of any kind and individual investors should make their own decisions or seek independent advice regarding the merits of entering into, and the suitability of, any investment. Nothing on this website and no communication from CMC should be construed as an investment recommendation. Only professional clients and eligible counterparties are eligible to participate in any offering in connection with CMC's services. There are inherent risks associated with investing in such offerings and such investments should only be made as part of a diversified portfolio. Nothing on this website constitutes an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Please read our Risk Warning before making any investment decisions.
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