Dutch Barn Orchard Vodka
Ellers Farm Distillery, the Yorkshire-based owner of premium vodka brand Dutch Barn Orchard Vodka, is looking to raise £10m in equity through a private market deal. With shares in the privately owned company priced at £1.80, the deal values the business at about £23.5m.
Company information
In November 2023, comedian Ricky Gervais acquired a 30% stake in Ellers Farm Distillery. Gervais will take creative leadership in building global brand awareness and driving the marketing effort for the company’s flagship product, Dutch Barn Orchard Vodka – a sustainable, UK-made spirit available from leading retailers including Sainsbury's, Tesco, Waitrose, Morrisons, Asda, Costco and Amazon.
Mission
The company has a sustainable and ethical core:
- Certified B Corp – a status awarded to ethical and socially-minded businesses that balance profit with people and the planet
- Dutch Barn Orchard Vodka is a ClimatePartner-certified, carbon-neutral product
- The business is a Climate Pledge signatory, indicating its commitment to net zero by the end of 2024
Vision
The business is ready to scale:
- The goal of the fundraising is to drive annual distillery production up to 200,000 cases (9 litre), equal to about 2.6 million bottles
Traction
Distribution and sales are expanding:
- Exports to Iceland, Denmark and Poland are underway, with discussions in progress on exports to western Europe, India and North America
- Revenue in Q1 2024 increased to £453,000, up 387% from £117,000 in the year-ago quarter
- Sales volumes increased by 510% over the same period, reaching an annualised rate of 8,390 cases, or nine-litre equivalents (9LEs), during the quarter
Market
Key takeaways:
- £23.5m valuation (pre-money)
- Price of £1.80 per share
- £5m of the funds raised are expected to be Enterprise Investment Scheme-compliant for UK based investors
- Offer expected to close on Friday 31 May 2024 Minimum investment of £10,000
- We’re making this transaction free of access and management fees
Use of proceeds
The company plans to use the proceeds to:
- Invest £5m per annum in its marketing budget over the next two years
- Drive up consumer awareness, in addition to Ricky Gervais’ viral marketing content
Legal information
- Please read our Risk Warning
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Ellers Farm Distillery, the Yorkshire-based owner of premium vodka brand Dutch Barn Orchard Vodka, is looking to raise £10m in equity through a private market deal. With shares in the privately owned company priced at £1.80, the deal values the business at about £23.5m.
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